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Goettl Air Conditioning and Plumbing CEO Ken Goodrich

As a young boy, native Las Vegan Ken Goodrich often was by his father’s side when he made calls for his air-conditioning business.

Today, Goodrich owns and operates two Las Vegas-based companies: Goettl Air Conditioning and The Sunny Plumber. Goettl AC was established in Phoenix in 1939 by brothers Gust and Sam Goettl. After acquiring the Arizona-based heating, ventilation and air-conditioning company in 2013, which also had a second location in Tucson, Arizona, Goodrich expanded the business to Las Vegas in 2016.

When he purchased Goettl AC, Goodrich also started The Sunny Plumber in Phoenix and Tucson. He expanded The Sunny Plumber to Las Vegas in 2015 and then to Corona, California, the following year.

Goodrich recently acquired two additional Las Vegas-based air-conditioning businesses, and he plans to continue expanding his brands across the Southwest.

Q: How many employees do you have on staff in Las Vegas at this time? What’s the total across all your company’s locations?

A: We currently are a crew of 56 in Las Vegas and are recruiting daily to get (it) up to 70 before the first 100-degree day. It warms my heart how Las Vegas has embraced our brand, beliefs and message, which have fueled our rapid growth here, especially since I am born and raised here in Las Vegas.

Q: When did you acquire Las Vegas Air and Paradise Air, and how did it come about? What has been the biggest impact overall on your company since you took over these additional businesses?

A: We wrapped up the Las Vegas Air and Paradise Air acquisition in November 2016. I’ve acquired a lot of businesses in my career, but these were different than most. This acquisition wasn’t about adding customer base or taking a big competitor out of the market. This one was about bringing experienced talent to the Goettl brand.

Michael Gamst, Stephen Gamst and Clayton Johnson, the former owners of Las Vegas Air and Paradise Air, who collectively have over 90 years’ experience in HVAC, are seasoned operators. Their impact to Goettl started immediately, bringing leadership and energy to the crew, which are key elements of our business growth and the road to create raving fans out of customers.

Q: What do your plans include for continuing to expand your company in the next year? Next five years?

A: Our mission includes becoming the market leader in each market that we serve. In Phoenix and Tucson, Arizona, we have accomplished that mission. In Las Vegas, the crew is laser-focused on taking over the market leader spot in 2018. In California, our acquisition team is busy identifying acquisition targets from San Diego to San Francisco. We plan to be the market leader throughout California, as well. After the western United States are covered, we will be heading east.

Q: Will you be expanding the air-conditioning and plumbing portions of your business or focusing on one area? Any plans to combine them under one company name?

A: Our business model is both plumbing and HVAC service and modernization. We have identified and implemented many synergies that make the model less cyclical due to weather, as compared to an HVAC-only operation.

We made the decision to brand the two trades differently because the consumer focus groups we commissioned early on suggest that most consumers have their plumbing company and their HVAC company. They believe that no one can be an expert at both, and I happen to agree.

Q: What is your ultimate goal for Goettl Air Conditioning and The Sunny Plumber? Are you ever concerned that your company might get too big?

A: Our ultimate goal is to bring our brand, our unique customer-centric culture and processes across the nation and become the gold standard for home service in the U.S.

With regards to being concerned about growing too big, our decentralized model puts the local management on the frontline with our customers, as most of our smaller competitors are structured. To a customer in any market we serve, the relationship is transparent, as they will be dealing with a local crew making swift decisions on their behalf. As we grow, our mantra will become: “Be national, act local.”

Q: What do you believe is most important for you to instill in your employees to ensure your company’s continued growth and success?

A: First, an unwavering commitment to making the customer happy and doing whatever it takes to make that happen. Next, having a high level of respect for the trade and a commitment from our technicians to “sharpen their saws,” aka continuing their education to be the best of the best in the industry.

Last, but not least, while in our customers’ homes, do the things that protect our customers’ health and safety. Change their smoke detector batteries; replace the screws in the AC unit that the last guy left out; and check the duct system and seal up any open areas that may draw dust and dirt into the home.

Q: The Goettl AC logo features a young boy holding a flashlight; can you explain why you chose that imagery to represent your air-conditioning business?

A: Our brand is about the experience, joy and life lessons a boy learns by holding the flashlight for his dad. Most men have experienced holding the flashlight for their dads and identify that as a positive impact in their lives.

I was a 10-year-old boy holding the flashlight for my dad, Duncan Goodrich, as he worked on an air conditioner for a customer. Through many years of being the official flashlight holder, I became a skilled HVAC technician, learned invaluable business lessons and, ultimately, how to be the best at what I do and make customers happy. By the way, the boy on the logo is a digital re-creation of my son, Duncan, when he was 10 years old. I’m pretty sure he resembled me at that age.

Q: Besides learning from your father, do you have any formal education in air-conditioning and plumbing? Do you think that having a technical background is essential to running the business side of things, and if so, why?

A: My formal education in the trades came from the “school of hard knocks,” which I believe I may have enough credits (from) to earn a doctorate. I have attended many trade-related continuing education courses over the years and have read something trade-related every night for 25 years. Most of my management team, however, has no experience or training in the trades. It’s just a different skill set — leading and managing people, as opposed to knowing the trades. I was fortunate enough to be trained in both worlds, as I received a Bachelor of Science in business administration and finance right here at UNLV.

Q: What made you decide to support the educational component of the air-conditioning industry? How has being involved in that aspect affected you personally?

A:I’m a believer in giving back to the industry that has done so much for my family and me, and it has been a rewarding experience. I have made trade education one of my personal missions. Helping people with education can have a big, sustaining impact on their lives, their families and the industry. Some of the areas I have supported are providing scholarships for young men and women to receive an associate degree in HVAC and providing tools for post-9/11 veterans upon graduation, so they can be prepared for their first job in HVAC.

Q: What are the other companies you’ve built and sold during your career? Why did you choose to part ways?

A: I built Racee Air Conditioning, Lang Refrigeration, Economy Air Conditioning, Gardner Refrigeration, Spud Henry Plumbing, Sunset Sheetmetal &Air Conditioning, ASSAP Services and Yes Air Conditioning and Plumbing. I sold these businesses because they gave me an offer I couldn’t refuse.

Q: What was your reaction when you found out you were chosen to receive the Contractor of the Year Award from the SNARSCA (Southern Nevada Air Conditioning Refrigeration Service Contractors Association) this past year?

A: It was quite a surprise and an honor to be recognized by my peers. Truth be told, I teared up and thanked my industry fellows for the honor and the recognition of my industry contributions over the past 30 years.


What Our Customers Say About Us

Marzella VoeunMarzella Voeun
01:23 30 Aug 23
It’s been almost a week with our new 3 ton system and we are so happy. Danny and Roy did an awesome job educating us with the installation. And the next day as well with the duct cleaning and sealing. We have such piece of mind now.
R JarvisR Jarvis
19:08 10 Aug 23
Doug, Pedro, and Greg were fantastic to work with today. Every single gentleman was prompt, professional, and expertly skilled at their job. They were also really pleasant to talk to...I'm truly grateful that I called Goettl because good help is hard to find. Working with a company that has so many wonderful employees feels like hitting the jackpot. I would absolutely trust each gentleman with future work. Not only that...I'd absolutely refer friends and family to them (the real test of trust). Thanks again guys for doing such a great job!
James GrahamJames Graham
01:50 28 Jul 23
Great 👍 so far excellent service , Blake , Mathew did an amazing job work was well done and exceptional 💪 super great on time knowledge ,neatness and kind. They never gave up 160 degrees in the atticSo updateOur cooling system is hotter than expected by 5 degrees when they came out today we noticed there was a hole in the opening of the AC which causes the AC box to be extremely hot. So far they plan to fix the hole, we have pets it's been 2 months since the AC has been installed and they are already recommended ac cleaning which was over 2k. I think that is a bit extreme and of course it Voids the warranty if it's cleaned by anyone else ... So just a reminder to review and think carefully about your ac company our ac was 10k for a 14 c unit... It runs Praise God and for the system checked out. As for our house we will have to manage with air filters.
Candace CorcoranCandace Corcoran
02:15 20 Jul 23
This company is the very Best. After a late afternoon SOS call because of some serious water issues. They found a tech to come out today and get this figured out.The Service Guy- Tyler came out at 845PM to help fix my Pressure Release Valve that blew up my water softener today. It has been a horrible day, and this company made every effort to help me get this taken care of so it doesn't happen again.Not something anyone wants to experience.The service guy, Tyler, was professional and very informational. He explained all of the issues to me and is trying to fix this. This company is the best at professionalism and customer service. I would give them a 10 star. This plumbing company will get the job done and done right. You will not be sorry you choose them. They are the BEST! Thank you
Todd AulbaughTodd Aulbaugh
02:10 27 Jun 23
From start to finish, our experience with this company was top notch. Their response time was immediate, and when we were scheduled their employees kept us updated with time arrival estimates. During the service, Andrew was extremely knowledgeable, diligent, and went the extra mile to ensure we got our situation figured out and resolved. Andrew spent the time to make sure to check all the pipes, explain the issue, and conduct a water test in front of us so we could fully understand the area and process. Andrew is well spoken, great at what he does, and also a genuinely nice person. We also met Andrew’s supervisor, Ben, that was extremely pleasant as well and diligent with the process of purchasing a water softener system. The entire process was stress- free, comfortable, personable, and successful. Thank you guys so much and it was awesome working with your team!
Wanda RhoadesWanda Rhoades
18:19 25 Jun 23
Raymond and Joe have been great, reliable, very respectful, cleans up after themselves great. Absolutely 2 great guys. Carlos came first for AC repair and because unit was so old he recommended a total new unit. Carlos was very great, reliable, very respectful and cleaned up after himself. This is our first time using Goettl and we are very very pleased with the service and all 3 were very respectful. I would definitely recommend them for any service they do.
TM ClementTM Clement
14:20 24 Jun 23
We had our new AC unit, both inside and outside, installed after the old one chose to suddenly retire. I can’t blame it- it had faithfully served for 20yrs, so it was due its pension. A little warning would have been nice, but here we are. On the 1st day of an historic heat wave, it went out. That was Monday afternoon. We had a tech out on Wednesday, late morning, and an installation team arrived late Friday morning. Those 2 guys were absolutely amazing, worked professionally, efficiently, and they knew their stuff! By Friday evening, we were finally starting to get some relief! On Saturday morning, it was actually cold enough that I had to turn it down (up?)! Thanks, Goettl, for saving us! You’re a little expensive, but I guess supply and demand will do that. It’s the reason for one star removed- if not for the astronomical pricing, it would have been 5 stars.
Ryan HRyan H
20:21 18 Jun 23
I cannot begin to express how incredibly thankful I am for Johnathan from Goettl Air Conditioning and Plumbing San Antonio. I had a major plumbing issue on Father's Day, and Johnathan swooped in like a superhero to save the day. And let me tell you, it was no ordinary plumbing problem – it was a clogged sewer line that had turned my house into a toiled-toilet! Yikes!Picture this: it's a scorching afternoon, the sun is beating down mercilessly, and all of a sudden, my toilets start doing their best impression of a water park. I was in desperate need of a plumbing wizard, and that's exactly what Johnathan turned out to be!Despite the sweltering heat and the fact that it was Father's Day (the man deserves a day off, for goodness' sake!), Johnathan arrived promptly, armed with all the tools of his trade and a smile that could brighten even the darkest of sewer lines.So, if you ever find yourself knee-deep in plumbing troubles (literally or figuratively), do yourself a favor and call Goettl Air Conditioning and Plumbing San Antonio. And if you're lucky enough to have Johnathan show up at your door, consider yourself blessed. Not only will he fix your plumbing problems, but he'll do it with a smile, a joke, and the kind of dedication that makes you believe in superheroes.Thank you, Johnathan, for turning my Father's Day fiasco into a memorable experience filled with laughter and relief. You're a rockstar, and Goettl Air Conditioning and Plumbing San Antonio is lucky to have you on their team!Five stars, two thumbs up, and a standing ovation for Johnathan!
Brian YoungBrian Young
17:58 09 Jun 23
Called after midnight for a leak. The answering service employee said he could have someone come by between 11 am and 1 pm.Doug Rivera arrived at about 11 am. He located the leak and fixed it. He applied the $50 discount card sent to me.He was knowledgeable 6 seems to enjoy his work.He gets a rating of 5 stars. Overall, the company gets 4 stars. The price is high per the time spent. He completed the job in less than an hour. Then, doing the payment took a few minutes.While the service is good, the price is steep. If one can't afford the payment, they'd have to charge it. Charging it would mean interest on the payment. Something as essential as plumbing should have the option of installment payments. You likely have some who would use you but can't afford it. I do realize installment plans can be problematic if one doesn't pay on time. Tricky situation for both you and the customer.Also, $89 to come out. I can see that if the customer declines to have the work done. If the customer agrees to the repair, the service fee ought to be taken off.Again. Doug is only charging what Goettl requires. He did the job and gets 5 stars.
Roger GraysonRoger Grayson
20:22 26 Apr 23
We had the A/C rejuvenation. (Preventive maintenance) I was impressed with the technician.(Jesus Gloria)He was very personable and professional. He took time after the service to explain what he did. He also gave suggestions that could help the longevity and performance of of our A/C system. I am very pleased with the service. Thanks Jesus and Goettl A/C.
Nansy BarrientosNansy Barrientos
17:11 23 Nov 22
Steven Martinez came to complete repairs. His carpentry work was top of the line. The repairs looked as if nothing had ever taken place. EXCELLENT JOB!! We are VERY happy with the service GOETTL provided. Very professional company!
M AugustineM Augustine
14:25 11 Sep 22
This company is very responsive and made sure that my services could be completed very quickly.George the technician that was sent out is amazing, he came out and diagnosed the issue. Although it was not something we were expecting considering it is a brand new home he treated the issue with so much care and consideration. Which is exactly what we needed during such a stressful time. I felt he was on our side and genuinely cared. He walked in with a stuffed dog named Sadie and small gestures like that just put me at ease.He walked us through the whole process to make sure we understood and were happy.We then spoke to Tim who helped us picked the best AC for our home. Giving us 1-5 star ratings on systems. Tim as well treated this issue with so much care and consideration.Through each step of this process I felt very informed and aware of what was going on.I 1000% recommended this company
Kelby BellowsKelby Bellows
15:28 29 Jun 22
Josue was great! They found the issue very fast and got our air conditioner working within the hour that he was here. It was 84 in our house when they arrived and house has already cooled 6 degrees! 🥵 Very grateful for Goettl and their excellent customer service. We signed up as a member because we were so impressed and are looking forward to receiving regular maintenance from them.
Ty WilliamsTy Williams
00:12 26 Jun 22
Our AC system froze up on June 7. We called a local Cibolo tech who said to thaw out the system, change the air filter, and see what happens. All was good for a week or so; it appeared. I respect tech who was not out to grab money. We called Goettl on Sunday, June 19, and arranged for a rejuvenation. On Tuesday, June 21, the system froze again, and we called Goettl and told them the service call needed to shift from "re juuuuu-venation" to repair and possible replacement. The air handler was 8.5 years; the compressor was as old as the house,13.5 years old. The air handler died immediately when the warranty expired and was replaced with a different brand than the compressor. We have 3220 sq feet to cool.Goettl texted me and said a technician would be coming between 1 and 3 p.m. (the appointment time was bumped up., Yay!) on Wednesday, June 22. Our tech guy Billy, friendly and professional, took a look at our compressor and suggested that the compressor may be too small for the house. *Spoiler alert* He was right. He looked inside the system and ran several checks. The starting current for the compressor was just over 150 amps--not good. The compressor's max rating was 130 amps. The dude gave me some serious side-eye when I told him the air handler and compressor were different brands. Based on his looks and no words from him, this choice was egregious and unforgivable in Billy's world. I told him the price was right, and the fix lasted 8.5 years. He said that argument was hard to refute. He asked about the need for portable AC units that kept us afloat.The conversation was an easy one. There was zero pressure from Billy to upgrade. We discussed options such as ductwork and an additional thermostat for upstairs to deal with top versus floor heating and cooling differences and hopefully eliminate the need for portable AC units. Billy suggested that those future upgrades or modifications may be considered after the new system was in place. This former Navy Nuke knew that an upgrade was in order.The Goettl team arranged financing, at an excellent rate, in literally minutes via text messages and phone conversations. The Goettl teamwork was impressive because it was collaborative and factual. Then they offered us five options and discussed each cost, ratings, and warranty. We went with Number 4. Goettl arranged for next-day installation.As it happened on Wednesday, we received a text from Goettl on Thursday, June 23, saying that the installation team would be arriving around 1:30. The team and I hope I get the names right, Robert, Marcus, and Manny, got straight to work. Six hours later, we had an epic new system with matching parts.In celebration, we went out to Mr. Crabby's for another terrific meal. When we left, the downstairs was 76 degrees, and the upstairs was 82. When we returned in two hours, all rooms in the house were at 73°F. Kudos to Goettl and the entire team! Highly recommended. Being a college professor and former US Navy nuclear reactor operator, facts matter. Goettl's commercials suggest that they are very tech-savvy. The company's founder, the dad, was technically and ethically impressive. His traits and standards have been passed down and enhanced. They indeed do things the right way, not the easy way.The entire was not perfect. The text messages indicated the arrival time was just enough time for my wife or me to jet home and greet them. A little lead time could be helpful, but timing jobs of this nature to the hour or minutes is nearly impossible if you are doing things correctly. So my score is 99.9% out of 100.
Melissa NezamzadehMelissa Nezamzadeh
16:37 05 Sep 23
We had some AC issues on a hot summer evening and called Goettl who came out right away despite being just after hours. Chris Rios was our technician, and he was thorough in explaining the situation, walking us through our options, and listening to our needs. He was professional throughout the entire process and managed expectations and timing so we knew what to expect. This is now our go to service provider given the experience we had with Chris. I highly recommend if you’re looking for a trustworthy group.
Kristy LynchKristy Lynch
12:18 30 Aug 23
Jared was very professional and thorough. He was also able to arrive earlier than scheduled which worked out very well. He provided several options to fix the issue with the HVAC unit along with prices for repairs. He also came with gifts, a flashlight and a stuffed toy Sadie dog. A pleasant surprise! Still going over prices and will decide what to do soon since my AC could fail any day.
Molly King-GonzalesMolly King-Gonzales
16:16 09 Aug 23
Goettl was quick to respond and follow up in the appointment process. The person booking the appointment was helpful and informative. Our technician, Brent Sloan, was prompt, courteous, skilled, and knowledgeable. He worked quickly, efficiently, carefully, and left it very clean. I am so very grateful the problem was solved so quickly a reasonable price.Thank you Brent!I have already recommended this company to my neighbors.
Adam RamonAdam Ramon
01:18 29 Jul 23
Joshua was extremely knowledgeable, polite & friendly he knew his stuff for sure! He was able to get our home cool in no time, also this company was the ONLY company with availability, I called yesterday and arrived today. I would highly recommend this company!!! Five Stars ⭐️
Sue ChoeSue Choe
16:08 15 Jul 23
We were looking for someone to fix our AC desperately and we are so glad we found them to replace our AC unit for us. Gustavo was very professional and explained everything in layman’s terms and answered every question I had without losing patience. They were able to come in the day after they gave us an invoice and got the AC running on the same day. They went out of their way to organize the cords and clean the work area much cleaner than it was and when we had some concerns few days after, Ramiro came by as soon as he was available and resolved the matter. There was never a moment where it felt like I was bothering them with any questions I might have. I would definitely recommend them for any AC problems!
Kelli EllisKelli Ellis
23:44 07 Jul 23
They have been our go-to since buying a new build a couple of years ago. New houses should have nothing wrong- right?? LOL!! Our tech Joshua T. was awesome today. He was running ahead of time, super friendly and very knowledgeable! Really appreciated his help today!!