
Looking Back on a Legacy: Goettl Celebrates 85 Years

Goettl is now an industry leader in HVAC, but it began with the humble ambition of two brothers—Adam and Gust Goettl. The company has achieved many milestones, including recognition as a community leader in Phoenix, where it was founded.
This year, Goettl celebrates 85 years of industry leadership and innovation nationwide. Let’s take a look back at the legacy.
A Dream of Two Brothers
Goettl Metal Products, which would later become Goettl Air Conditioning, was founded in 1939 by Austria-Hungary-born Adam and Gust Goettl. Combining their business acumen with Adam’s entrepreneurial spirit and Gust’s innovation – with some inspiration from the oppressive Phoenix heat – Goettl was born.

With the cost of cooling systems out of reach for many homeowners in the 1930s, life in Phoenix often involved “sleeping porches”—screened outdoor rooms or lawns where residents slept in hopes of staying cool. In the scorching summers, Phoenix residents moved to cooler locations to escape the heat.
In 1934, Adam and Gust’s brother, Bill Goettl, brought improvements to home cooling when he arrived in Phoenix. Following in his footsteps, Adam and Gust also relocated to Arizona. The two formed Goettl Brothers Metal Products in 1939, installing evaporative coolers, but they would eventually develop numerous heating and cooling technology innovations that were first of their kind.
By 1946, the Goettl brothers launched International Metal Products, which became the world’s largest manufacturer of evaporative coolers. They were producing 100,000 units annually by 1952. Adam Goettl would earn the title, “The Father of Evaporative Air-Cooling,” after filing more than 200 patents. Sun Valley, AZ, was finally an air-cooled oasis, but the intense summer humidity presented a new challenge with evaporative cooling.
With the help of Bill, the brothers developed refrigerated, mechanical air conditioning that could cool and dehumidify the air. Eventually, manufactured AC units were ready to tackle Sun Valley’s extreme summer temperatures and humidity, turning Phoenix from an inhospitable environment to an air-cooled oasis.
Helping the War Effort
Those talents extended far beyond HVAC, however. During WWII, the brothers supported the war effort with their manufacturing operations. They gained military contracts to manufacture metal coffin liners, lifeboat covers, and other essentials.
Air conditioning was fairly new at the time. Many people didn’t have access to or experience with air conditioning, which wouldn’t become commonplace in American homes until the 1960s. As Phoenix expanded following the war, the Goettl brothers would drive through the city with air conditioning units attached to their trucks to cool down community members.
With this generosity and inspired marketing initiative, Goettl quickly became a household name.
Pioneers in HVAC Technology
In the decades since its launch, Goettl has had many industry firsts. The Goettl brothers pioneered sheet metal manufacturing and had more than 100 patents on their technology—not to mention turning Goettl into a local icon. Goettl also went on to pioneer the first commercially successful air-to-air cooling units and bring the first of approximately 50,000 air conditioners to the Sun City communities in Arizona.

After becoming the largest HVAC contractor in the US in the 1970s, Goettl introduced and patented the first combination gas heating and electric air conditioning units—the Gas Pack—and the Piggy-Back combination evaporative cooler, electric A/C, and heat pump. In 1978, Goettl also installed the first residential solar water heating system in Arizona.
The 1990s brought more innovation. The company manufactured private-label products for Weatherking, Webb-Aire, American Best, and heat pumps for Amana.
Leaders in efficiency, Goettl became a Charter Partner of the EPA’s Energy Star Program and introduced the first 12 SEER packaged heated pump line, and later, the first 13 SEER packaged heat pump line. Later, Goettl became one of the only two A/C manufacturers to break with the Air-Conditioning, Heating, and Refrigeration Institute (ARI) in backing the Department of Energy’s rule to increase the minimum A/C efficiency standard to 13 SEER in 2006.
Goetll continued working with the Department of Energy, introducing a 15-ton gas-engine-driven heat pump under contract with the trademark Comfortquest. In 2005, Goettl Vice President & Chief Engineer Al da Rosa was appointed chairman of the American Society of Heating, Refrigerating, and Air-Conditioning Engineers (ASRAE) Unitary Committee to develop the test standard for the Department of Energy’s minimum efficiency standards.
As a community pillar, Goettl contributed to the building of the Arizona Historical Society Museum and has been featured on television’s “This Old House” and The History Channel. The company’s philanthropic efforts include supporting ACCA Operation Cool Aid for less-fortunate residents, donating 20,000 cases of bottled water to the Phoenix Mayor’s water campaign for the homeless and homebound, and establishing a post-9/11 HVAC tool endowment for veterans at the College of Southern Nevada. Goettl also donated a cooling system for the Sheriff’s Animal Rescue Shelter.
The Current Goettl Family
Goettl’s current Board Chair and former CEO, Ken Goodrich, has childhood memories that are strongly tied to Goettl. He held his father’s flashlight while he serviced AC units, admiring the quality and longevity of the products.

In 2013, Goodrich purchased Goettl Air Conditioning, expanding its locations beyond Phoenix to new locations – including Tucson, Austin, San Antonio, Las Vegas, and Reno. Under his leadership, Goodrich intends to keep the “Goettl Workhorse” going and the brand a household name. In “Goettlizing” the nation, the team at Goettl is bringing trusted expertise and a customer-first mentality to new markets – all while keeping customers’ homes comfortable.
In 2023, Goettl promoted President Jake Gress to CEO to spearhead the company’s day-to-day operations, drive strategic growth initiatives, and reinforce Goettl’s commitment to legendary service and innovative solutions in the HVAC industry. Together, Gress and Goodrich position Goettl to forge ahead in industry leadership and innovation.
Goettl’s current family is a team of unique individuals who create the foundation of the trusted, innovative, and iconic brand – just as it was in 1939. They carry the legacy of the Goettl brothers and their dream into every product, every job, and every relationship.
What’s Next for Goettl?

Never one to rest on laurels, Goettl has been adapting, innovating, and forging ahead from 1939 to present day. As a leader in HVAC and plumbing, Goettl and its team will continue to invest in technology that impacts the HVAC industry, find new solutions to efficiency and HVAC techniques, and continue to show people that careers in the trades are lucrative and offer numerous opportunities. Goettl is building the next generation of HVAC and plumbing technicians to serve home and business owners now and in the future.
As the motto goes, “We do things the right way, not the easy way.” Our promise to clients is to provide a safe and clean environment, demonstrate mastery of our craft with unmatched work ethic, impeccable workmanship, and cutting-edge tools and technology. We put the “can-do” spirit in all we do, seeking to continuously innovate, improve the customer experience, build lifelong relationships, and forge legendary experiences.
Testimonials
What Our Customers Say About Us
Thanks Clayton and Goettl!
The following day, Jesus Gloria came out to inspect and service my HVAC. Again, I couldn't have asked for better service. Jesus was knowledgeable and took extra steps to ensure there were no further issues with my unit.
I wouldn't think twice about using Goettl Air Conditioning & Plumbing again!
We discussed options and agreed that a detailed lcleaning and sewing of all the ducts should eliminate this problem. He discussed financing and, and returned the following morning to make all the arrangements. He also advised us not to continuously run the A/C fans when the unit was not cooling, which seems to have helped with the humidity already, even though the duct work isn’t scheduled for a few days hence.
It was a pleasure to work with a knowledgeable A/C technician who could quickly isolate the cause of our problem and arrange a solution.
Alex was great with tune up and customer service!
Darean Guerra was awesome and fotnthe job done. Thank you!
Jesus Gloria – Goettl Plumbing & A/C
Jesus Gloria was many things: professional, proficient, polite, easy to talk to, and a true pleasure to have in my home.
He’s exactly the kind of professional you want handling your service needs. Jesus explained everything clearly and patiently—no jargon, no pressure. Let’s be honest, customers like me can be tough—we want 5-star service on a shoestring budget—but Jesus never missed a beat.
I made several changes during the project—adding services, canceling others—and Jesus handled it all without delay. No need to call the office or rework paperwork. He updated the order, adjusted pricing, and gave me a clear face-to-face explanation on the spot. All same day.
That’s outstanding service.
Goettl may not be the cheapest company out there, but they’re professionals who exceed expectations and hire top-tier people like Jesus. That’s why I’ll remain a loyal customer.
Jesus Gloria has my back—and I have his.
Thank you
UPDATE: one of the area service managers contacted me after my review and apologized and stated they wanted to rectify the situation and asked about my service quote from the company I decided to go with. He wanted to do the service at the same price and deduct the $428 I previously paid for diagnosis and throw in 2 years of maintenance. He told me he would talk with his boss and call me the next morning. He told me to email the other quote. I emailed him and he gave me his number. I never heard from him again! He never called me the next day as he said he would or replied to my email at all. So I am now adding that they do not keep their word either to this review! Horrible way to do business. Go with ASC heating and air where they know how to treat people with compassion, keep their word, give free second opinions, have veteran discounts, great customer service- Marsha is great and so is Ron 😊
Nathan came by promptly and inspected plumbing, and caught an issue under warranty for us!
Just an update, Andrew Morgan came and rejuvenated our system and did a wonderful job. His communication was clear and efficient.
07/23/25 Update. After getting the new larger duct to the master bedroom, it still wasn’t cooling properly. Goettl sends out another tech that actually knew what he was doing. Tech Billy McDermott found the problem. There was an opening on the back of the unit in attic that was blowing cold air into the attic. Once he sealed it up, low and behold the cold air is now coming into the living areas and the set temp is holding. I am leaving this rating at one star because after several techs coming out and telling us it was an airflow issue and we spent an extra $6K on insulation, come to find out none of the techs including a supervisor could find the problem. From now on if we have issues with HVAC, I want Billy to come to our house.
AC not working again since Friday night (8/8/25). I contacted Goettl as instructed, not satisfied with the response, still waiting for resolution and contact/communication from a manager.
*****
7/30/25 Update:
Goettl assistant install supervisor Nacho and his crew (Manny & Julio) assessed the entire system again today. They were polite and professional and made sure all our concerns were heard and addressed. It is believed the issue has been identified and fixed. Thanks Goettl for making the situation right!
7/22/25 Update:
Issues continue. Techs to arrive again today. Updated review to follow pending outcome.
7/2025 Update:
Goettl service technicians have returned to assist with some issues. Both Ian P. and Will M. we're both very professional it was believed issues were resolved. Dispatcher Betty was also able to hear my issues and arrange for a tech to arrive as quickly as possible.
*****
Initial review 2/2025:
Jorge "George" was respectful and easy to communicate with. He listened and answered all our questions. Informed us of what and how Goettl could do with the 20+yr old system in our home, and gave us time and space make the best decision for us. So far very pleased with Goettl's professional conduct and standards.
Thanks you
What stood out the most was their attention to detail and genuine care for customer satisfaction. They took the time to assess my system thoroughly, offered honest recommendations, and completed the work efficiently without cutting corners. My home is now noticeably more comfortable, and I feel confident knowing everything was handled by true professionals.
If you’re looking for reliable, top-quality HVAC service, I highly recommend Goettl. They truly live up to their reputation and exceeded my expectations in every way.
Roger came for my rejuvenation appointment. He was very curtious and knowledgeable. I was happy he showed up prompt with great respect to my AC unit and property. I relaly appreciate him and his attention to detail. I would highly recommend him for any of your AC needs.
Jesus Gloria AC service review. He did a great job today and I would highly recommend him for any AC service needs. He was very knowledgeable and courteous. He helped add a surge protector on my outside unit for added protection. I look forward to working with him in the future.
Well, I had some plumbing issues at my residence, and I called "Goettl Plumbing." Great results, too 🤗.
My water wouldn't stay hot, and after contacting Justin at Goettl Plumbing, he sent out Frank, a service technician with over 20 years of plumbing experience. Frank spent a good bit of time studying/ evaluating my plumbing functions, consulted with an on-site Goettl supervisor, and determined my plumbing issues.
After they conferred those issues with Justin, a plan for resolution and payment was determined, and work started the next day.
Greg arrived that morning; accessed the work areas, determined the tools and equipment he needed, and got right to work.
By the end of the day, Greg had installed three (3) Replacement Single Handle Tub/Shower Valves, a Pressure reducing valve, and a Thermal expansion tank with vacuum breaker - - RESULTS: Hot Water 💧
In two days, I witnessed Super Communication, Super Teamwork, and some old-time "1990-1991" Professionalism ... thanks,
"GOETTL Air Conditioning & Plumbing" for A Job Well Done 👏🏼
After note. Cameron came back by a day later to check on readings he wasn't able to get on first appointment. I have high confidence in his work. I'm very likely to work with them again
Brayan and Marcos did an awesome job on the new ac installation. Installed with no issues and has been on ever since. Perfect time with summer coming up. Walked through and job was very clean and organized. Great work ethic. Great guys.
Update - our air conditioner went out today (10/26/23) and JEHAD showed up to repair the issue but the issue was bigger than expected. Tomorrow we will have a brand new system! Goettl is an EPIC firm that treats customers right. Thank you again JEHAD for going above and beyond.
Goettl is the epitome of what excellent customer service is! Our Drain King, DAREAN, addressed all of our questions and concerns and not only unclogged our drain but went above and beyond to show us our drains leading to the street were free and clear of any other issues. Thank you Darean and thank you Goettl for a great experience!
Update: great experience with Edgar Loredo who kept it real with us and was very transparent. I appreciate his honesty and recommendations. Will be requesting him as our technician in the future if we choose to use Goettl
2/15/23
Thank you, Jorge G. Again for being so honest about our unit issues.
Kathy
H. Navarro
Frank Soto, plumber was very thorough in his assessment of the problem. Provided options and was patient in waiting for our decision. We are very pleased with Frank's knowledge plus his warm personality was a plus. Thank you Frank.
H. Navarro
Jeremy Ortega service tech did an excellent job removing, cleaning and reinstalling the flame sensors along with servicing the HVAC blowers. We are set for the next 2 years. Thanks again Jeremy.
H. Navarro
Thank you!
09/19/2024 - Husam Ismail did an outstanding job!!! Very personable and honest, so far with my experience with
Goettl he is the best technician that i have encountered.
02/11/2024 - Josh L. did a fabulous job!!! He was very personable and fast. Great experience, I would recommend Goettl to anyone.
Today is 21 July Sam stopped by and service was excellent 👌. Ralph was excellent, great customer service
Thank you goettl
Explain testing and clarified cost.
I was impressed.