Goettl Air Conditioning Blog : Archive for the ‘Heating’ Category

Goettl celebrates 79 years of keeping Arizona cool

Thursday, February 22nd, 2018

In 1939, the U.S. was emerging from the Depression and some 65,000 people called the small desert city of Phoenix home. At the time, the region’s economy revolved around the copper, cotton, citrus and cattle industries. The city was also quickly gaining a national reputation as a sought-after destination and winter tourism began to flourish. And internationally, threats of war loomed to change history. 

Amid this intriguing backdrop, a pair of brothers from Austria moved to Phoenix. Gust and Adam Goettl had a vision to establish a company that could make the intense desert heat a livable environment. The pair would establish Goettl Air Conditioning on Feb. 14, 1939 and revolutionize cooled air technology paving the way for a population boom in the emerging Southwest.

As demand grew for their product, the Goettl brothers would pioneer sheet metal manufacturing and hone the process to a science – at one point the brothers had more than 100 patents on their technology. Soon, however, World War II would change the world’s landscape and the brothers were quick to shift their manufacturing operations to support the war and the need for metal-related products.

In fact, Phoenix would begin to establish itself as a military industrial center with three air force fields – Luke, Williams and Falcon Field – training and supporting soldiers from around the U.S. These facilities would join the Desert Training Center created by General George S. Patton, which would bring thousands of military men and women to the desert to train and support war efforts.

The Phoenix Rises

While all of this was occurring, air conditioning made the environment livable. The prevalence of air conditioning in homes and offices, made the state attractive to businesses, tourist, retirees and those seeking refuge from bitter winters in the Midwest and along the East Coast. By the 1950s, the use of cooled air technology would spur a growth boom that continues today. By 1960, Phoenix grew more in a year than it did in from statehood in 1914 to the end of World War II.

Since this series of linked events, the Goettl name has been recognized for excellence in heating and air conditioning installation. A consumer-focused brand, the Goettl name and reputation continued to grow. The term “Goettl” was soon used to epitomize strength, power and longevity as a source of hospitality in the searing and relentless desert heat.

The Goettl brothers would also pioneer marketing of their product. Since most didn’t understand how the technology could work to cool their homes, the brothers would strap air conditioning units on trucks and drive around town blasting cool air on the porches of residents, tempting them with the refreshing, breezy air. Once the wondrous cool air reached the faces of families trying to survive the desert heat, it was a done deal and Goettl would soon be a household name.

“We are truly honored to carry on the well-known legacy of the Goettl brand,” said Ken Goodrich, CEO and owner of Goettl Air Conditioning. “The Goettl brothers invented the industry and created an innovative and well-respected brand. Today, the ‘Goettl workhorse’ is well-known and continues to be cited in awe by industry peers.”

The Iron-Horse Inspires

Goodrich, whose father, J. Duncan Goodrich, was an HVAC expert himself, would join his dad on jobs as a child where he would hold a flashlight to help complete jobs in Las Vegas during hot, dark nights. The experience would lead Goodrich to use the image of his own son, Duncan, in his marketing holding a flashlight illuminating the right way to complete HVAC jobs. It was during these jobs that the younger Goodrich would begin to admire the Goettl brand for its “iron-horse” longevity and integrity in the industry.

Later, when Ken Goodrich established his own HVAC company, Goettl was the only brand willing to extend him credit to nurture his business. Goodrich would continue to build his HVAC businesses, but he would never forget the Goettl brand.

By 2013, the economic recession and a hyper-competitive industry, had taken its toll on Goettl in Arizona. Ownership changes threatened to kill the Goettl brand.

Enter Goodrich, an air conditioning industry executive who has bought and sold several HVAC companies around the U.S. In 2013, he took control of Goettl and immediately installed new management and systems to manage the company. Soon, Goettl Air Conditioning went from hemorrhaging millions of dollars a year to being a profitable, industry pioneer yet again. Soon, Goodrich would start expanding Goettl Air Conditioning throughout the Southwest while resurrecting the brand and ideals that shaped the company.

Class Is In: Goettl University

Later this year, the Goettl name will be elevated to new heights when Goodrich opens a new Las Vegas headquarters, which will include “Goettl University.”

Besides housing 200 employees of Goettl Air Conditioning, the 53,000-square-foot Las Vegas facility will also have the region’s largest state-of-the-art training center: Goettl University. The facility will include a 100-seat customer service center and mock HVAC systems built into the complex for realistic hands-on training and learning.

“This facility and Goettl University will fulfill a life-long dream of mine where HVAC technicians throughout the U.S. will be trained the Goettl way,” said Goodrich, who will continue to transform the industry and maintain the commitment to quality and doing the right thing for consumers. “Our technicians will receive ongoing real-life training and will be taught to be perfectionists – just like my father trained me. Every customer experience, every screw and bolt we install and every detail in the process will be best in class. Perfection will be our guide.”

Goodrich expanded Goettl Air Conditioning to his hometown of Las Vegas in April 2016. Since 2015 alone, Goettl has experienced 500 percent year-over-year growth and continues to grow. Today, Goettl Air Conditioning operates in Phoenix, Tucson, Las Vegas and Southern California. Goodrich plans on continuing to expand nationally. “Our plan is simple: grow the Goettl Air Conditioning brand and continue the iconic legacy and founding principals that made the company the most trusted and leader in the industry.”

 

 

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Ken Goodrich, CEO of Goettl Air Conditioning

Friday, December 8th, 2017

Originally published: 12.01.17 by HVACR Business Staff

Ken Goodrich, CEO of Goettl Air Conditioning

We sat down with Ken Goodrich, owner and CEO of Goettl Air Conditioning. Recently, Goettl made a $10 million investment on a mixed-use building that will become its headquarters and state-of-the-art technician training center. Goodrich discussed growing up in the industry, the art of acquiring companies and the need to give back to the community.

1. How did you get started in this industry?

I was recruited by my father, at the age of 10, to hold the flashlight for him while he worked on air conditioners. By the time I was old enough to drive, I was proficient as an air conditioning technician and ran service calls.

2. Is this what you always wanted to do?

No. I grew up in Las Vegas and it can be miserably hot on those roofs. I decided that wasn’t the way I wanted to make a living, so I went to college and got a degree in finance. When I interviewed for finance jobs, I’d get offers that were half of what I was making in HVACR. I couldn’t wrap my head around making half the pay, so I just decided to start my own business and go with what I knew.

3. So, you actually started your own company?

About the time I decided to return to HVAC, my dad fell ill and passed away. I purchased the business from my mother, it was called Racee Air Conditioning. I went to work on building an enterprise rather than a family business.

4. How did that business evolve?

Over the next 10 years, I had my struggles learning how to run a business and understanding how to implement business systems and processes, as well as creating management teams and leading people. Eventually, I built a fairly successful company, which attracted an HVACR industry consolidator in 1997.

5. What did you do next?

I sold the company and worked for them for a couple of years. Being a part of a larger company exposed me to operating processes, acquisition strategies and new perspectives on how bigger business is done. I was intrigued to see if I could take that knowledge and apply it to another company.

6. So, you started another company?

In 2001, armed with my new-found perspective, I started putting some businesses together in Las Vegas and Phoenix, and we grew sizeable in those markets. We had five locations and ended up selling them to the same buyer as last time, in early 2008. I became the division vice-president, then the president of the Western Division for several years, when the opportunity presented itself to purchase Goettl Air Conditioning. It was something I could not pass up, as Goettl has been a part of my career since I started.

7. What intrigued you about acquiring Goettl?

Goettl was the brand of the first air conditioner I shined the flashlight on for my dad when I was 10-years-old. Goettls were designed to operate in the high ambient temperatures of the Sonoran and Mohave Deserts. So, when I was growing up and learning the business, my dad installed Goettls.

8. How many businesses have you acquired?

In my career I’ve acquired 60 or more businesses. In my latest venture, I have acquired four, one in California, and three in Las Vegas. We currently have branches in Las Vegas, Phoenix, Tucson and Corona, Calif.

9. Are there more plans to grow?

Yes. We’re aiming to significantly increase our footprint throughout California. Our next move is toward Sacramento, and then going further into Los Angeles. We’re in what they call the Inland Empire, Riverside County area, which is hot weather. But, we want to expand that office to service further towards the coast and the L.A. county border.

10. How do you ensure you’re not too big?

I’m the guy who says, “Okay. We can go now” or “We need to slow down a little bit”, and it’s all based on performance metrics. We count 22 things every single day. We talk about the cause and the effect of why those numbers are right or wrong, and what to do about it. If we’re not routinely hitting those metrics, we slow down and regain our focus.

11. What’s the key to acquiring a company?

The number one thing you have to start with is leadership — leadership inside the branch or the business. Usually, when I find struggling companies, it’s because they’re struggling with management.

12. How do you fix that?

We establish a culture of achievement, customer service, accountability and teamwork. We create that culture, and then we accelerate the performance of the business. If I had to break it down to one thing, its leadership.

13. Once you install leadership, what’s next?

You have to find the talent. This is one of the key reasons for the new Goettl University, because we’re not only going to train our technicians and installers, we’re going to train our next management teams. Leadership skills and management skills will be part of our curriculum.

14. How are you setting up that curriculum?

We’ve recruited two industry trainers and they’re currently preparing the curriculum for all the key, basic understandings of the trade, and repairing and installing air conditioning systems. We’ve also taken that to the next level whereby we’re really close to being done McDonaldizing our business.

15. Can you explain that?

We have every repair, every type of installation documented — pictures and a training curriculum on each and every one of them, so that we can bring a guy in who has some experience, and then we’re going teach him to build a Big Mac our way, so to speak.

16. Can you tell us about your sponsorship at the College of Southern Nevada?

When the economy was down in 2008, they were looking at programs to cut out, and the HVACR school was one on the chopping block. I really respect the head of the program, Dennis Soukop. He’s put out some great people and done so much for the industry, I couldn’t let the program fail. I created a $250,000 endowment to basically show the college and the governor that the program had meaning and supporters.

17. What else has Goettl done to help the school?

We’ve also done an endowment for $100,000 to help veterans who graduate from the program. It gives them their first set of tools of the trade. There are two other scholarships: one is the Son of a Gun Scholarship which you’re eligible to receive if you’re the son of a contractor and want to learn the trade.

18. Why is it so important to give back like that?

It’s incumbent upon all business owners to give back to the communities in which they earn their livings. It’s also an effective way to rally your team around things other than the business to create a good work environment. If we rally the team around giving back to the community, helping the veterans or helping the homeless, it builds a stronger team.

19. How important is a company culture?

It’s everything. Culture is one of the key elements to a good turnaround. It’s the leadership and the culture.

20. How do you ensure you’re getting the quality you expect from your team?

I clearly define who we are and communicate that to the team. I define our vision and our mission, and we establish best practices to achieve these things. We also develop a culture of accountability to ensure we deliver an outstanding customer experience each time we are in a home and we motivate our team to achieve our goals.

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Weird Furnace Noises You Should Listen for

Thursday, March 30th, 2017

Furnaces make all kinds of noises during operation. You’re probably familiar with the kinds of noises that your furnace tends to make. However, some furnace noises can indicate a problem with the system. If your furnace starts to make unusual noises, you should call for repairs as soon as possible. Let’s take a look at some common furnace noises that indicate repair needs.

Booming

If your furnace sounds like a cannon firing when it starts up, it probably means that you have a dirty burner assembly. Carbon particles build up on the furnace burner assembly over time, eventually clogging the jets and causing them to fire later than they should. When the jets finally do ignite, they burn through a lot of excess gas and cause a deep booming sound. Having the burner assembly cleaned should fix the problem. Best to do it quickly, though, as the longer the particles buildup the more likely it is that they will completely clog the assembly.

Grinding

Furnaces use air handlers to move air around the house. The air handler is essentially a large motor with a fan attached to it. The fan uses oiled bearings to cope with the friction generated during operation. These bearings wear down over time, however, which produces a loud grinding sound. If the bearings are not replaced in time, the air handler motor will overheat and burn out. Call for repairs as soon as you hear this sound coming from your furnace. It is far cheaper to replace worn out bearings than it is to replace a burned out air handler motor.

If your furnace is making any kind of strange noise, call Goettl Good Guys Air Conditioning. We offer a full range of furnace repair services.

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Do I Need Furnace Repairs?

Thursday, March 30th, 2017

Because we live in such a warm climate, a broken down heater may not elicit the same level concern as a broken down air conditioning system. As anyone that has lived here for a while can tell you, though, even our arid climate is not immune to the chill of winter. If your furnace needs repairs, then you definitely want to have them completed promptly.

Of course, in order to do so, you must ensure that you are able to recognize the signs of trouble that your furnace may exhibit. Here are a few tips to help you do so. Contact us the moment that you notice any of these issues in your home.

Strange Sounds

Now, a furnace is a forced air heating system. A forced air heater is not going to operate completely silently. There is a big difference between normal operating sounds, however, and alarming new noises.

A gentle whoosh as the system cycles on and starts distributing air is normal. Screeching, clanging, banging, or grinding sounds are not. Don’t ignore them just because the heater is still running – for now.

Odd Odors

When you run your furnace, you shouldn’t smell burning. It is very possible that you’ll smell a bit of burning when you first turn the furnace on for the season, as dust may be built up on the burners or electric heating elements. However, it should go away quickly.

If you continue to smell burning, or if you ever smell gas, schedule repairs immediately. You cannot put your comfort at risk by ignoring such problems. Dial our number when your nose puts you on alert.

Creeping Costs

Are your heating bills creeping higher and higher? You will see some fluctuation, obviously, based on how much you run your heater. However, you shouldn’t see big spikes with no clear cause.

If your bills seem like they’re getting a bit out of hand, just let us know. Your system may be getting old enough that efficiency is just starting to slip. It may be the result of a problem with a solution, though.

Schedule your heating services with Goettl Air Conditioning.

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Are You Going to Need a New AC This Year?

Thursday, March 30th, 2017

While we are still quite a ways off from the hottest weather of the year, there is no denying that the 70 degree days are giving us some glimpses of warm weather to come. The nights are still chilly, and you aren’t going to be retiring your heater for the year just yet. That being said, you may want to start thinking about your options if you’re planning on replacing your air conditioner this year.

It’s not a decision that you should rush, of course. We live in a very hot area for much of the year, so you want to be sure to choose your system carefully. Here are a few options to consider. Remember to schedule your AC installation or replacement with our team. 

Central Air Conditioners

This is the most common of all home cooling systems, and it may be what you’re using right now to cool your home. By removing heat from the air and then circulating that cooled air around the house via a system of ductwork, central ACs are not only very effective but also allow for prompt cooling. They are far more efficient than using multiple window units throughout the house.

Ductless Mini Splits

If you don’t have ductwork installed in your home, or if you are looking to avoid the use of air ducts due to potential problems with leaks, then a ductless mini split system may be right for you. You can cool different areas of the house to different temperatures, thanks to the use of independent blowers. You can also take advantage of heat pump technology to reverse the operation of the system and to use it to heat your home with great efficiency.

Evaporative Coolers

These cooling systems are great for our dry area. They use very little electricity, as no compressor is used. Instead, they force air through a soaked pad that not only cools that air, but which can help to humidify the house a bit as well.

Contact Goettl Air Conditioning with any questions that you may have regarding your air conditioning options. 

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Common Problems with Insulation

Thursday, March 30th, 2017

man-sits-in-front-of-fanThe heat of our summer seasons around here is legendary. Our winter weather is obviously far milder than the heat of summer, but we still have plenty of uncomfortably chilly nights during that time of the year. When you think of overcoming such discomfort in your home, your mind may immediately go to your heating and air conditioning systems. There is another important factor to consider, however, and that is your insulation.

Chances are that you don’t think about your insulation all that much. It’s not like it is going to suffer mechanical problems the way that a heater or an AC might, right? Well, this is true. That does not, however, mean that your insulation is always going to function properly or maintain its integrity indefinitely. Here are a few problems that you may encounter with the insulation in your home. If you suspect trouble with your insulation, be sure to give us a call right away.

  1. An Inadequate Amount of Insulation. This is a problem that we’ll sometimes come across with blown-in insulation (though certainly not when our team installs your insulation). If you have had trouble maintaining even temperatures throughout your home ever since having your insulation installed, or if your energy costs have always seemed higher than they should, it’s possible that your house want not outfitted with enough insulation to begin with. Insufficient amounts of insulation result in insufficient R-value levels, which denote the resistance to heat transfer offered by the insulation.
  2. Poor Installation Practices. Batt insulation, those fluffy pink rolls that most homeowners think of when the envision insulating materials, is still very commonly used. However, if misaligned or not installed directly against surfaces, your batt insulation is not going to provide the R-value specified by the product. We will always make sure that your batt insulation is installed correctly so that it gets off to a great start, and stays on that path.
  3. Degradation. Over time, it is possible that your insulation may degrade in quality. We don’t mean to suggest that problems with one’s insulation are always the result of shoddy service quality. It is possible that leaks in your home may damage your insulation with water. You may have an infestation of pests and varmints that damage your insulation. Whatever the case may be, though, it is always in your best interest to contact trained professionals immediately.

Is It Really That Big of a Deal?

You may not think that subpar insulation is really that big of a deal. After all, you are still able to heat and cool your home effectively, right? Well, there are a lot of negative consequences to ignoring signs of trouble with your insulation. For instance, you may put excess strain on your HVAC system as it struggles to maintain balanced temperatures throughout your home. That increases the risk of a breakdown. You may also be paying more than you should have to in order to live comfortably. We believe that you deserve better than that.

Schedule your insulation services with the pros here at Goettl Air Conditioning.

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