Goettl Air Conditioning Blog

Profile: Vice President Dan Bonner

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Name: Dan Bonner

Title: Vice President at Goettl Air Conditioning & Sunny Plumber

Married/Single: Married

Kids: 2 daughters Samantha and Emily, and my son Zack

My day is like…

getting through a significant day of work, then ending it with my family.

I was born…

in Philadelphia, let’s go E-A- G-L- E-S!

My favorite thing about Arizona…

is the weather. No more daily rain, raking, shoveling, wind hurting my face, dressing in a dozen layers just to run a quick errand, etc.

I’m listening to…

our newly adopted puppy squeaking his new toy. He is making sure that is all anyone can hear at the moment, a payback gift from mom, it contains 5 squeakers.

One thing I cannot live without…

is my coffee in the morning. I need to get in at least one cup at 5 am just before diving into my work emails.

When I was younger, I wanted to be…

older. I’ve gained more patience since.

I’m inspired by…

my wife. She is a strong person. She bends without breaking, while keeping everything together and holding the family up at the same time. She is incredible.

The one person who motivates me is…

there has been several people that I have met, but the man in the mirror does it most. It has not been easy, but I’ve found that when I took the responsibility for my own motivation, I was able to meet more of my own goals and exceed my own expectations.

The perfect day would be…

an early round of good golf followed by an evening with my wife. She is my best friend. It doesn’t matter what we do, we always have a wonderful time.

My first job was…

caddying at a country club. A group of us from the neighborhood would get up early on Saturdays’ hitch hike out to the Country Club. The job was a good way for an underaged kid to earn some real money for some real unnecessary stuff I’m sure I had to have at the time.

My life…

has been an adventure, struggle, and a joy. I’m grateful for it all.

I’m currently working on…

tweaking two already successful companies, Goettl Air Conditioning & Sunny Plumber to the next level in customer experience.

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Goettl Owner Turned A Broken Business Around

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Buying broken businesses and fixing them had been Ken Goodrich’s specialty for years. By the time he purchased Goettl Air Conditioning in 2013, he had done that 15 times.

But his 16th, the storied air-conditioning company that has operated in Phoenix since 1939, gave the air-conditioning and HVAC industry veteran a challenge he had never faced.

The once family-run company that was founded by brothers Gust and Adam Goettl changed ownership hands several times over the years. When Goodrich purchased it from the large out-of-state company that had owned it for five years, Goodrich saw the usual signs of a business in need of a rescue: no profits, mostly losses and poor morale.

Problem-solving new challenges

The former ownership had been cited by the attorney general for questionable business practices, Goodrich said. The legal matter was settled, but the public-perception scars remained.

“Consumer confidence and the legal issues: That was something I never experienced before in terms of fixing a broken business,” Goodrich said of the new territory he was in.

Goodrich approached this new problem the old-fashioned way. He focused on building morale within the company. He did that by emphasizing the needs of customers and employees’ roles in that process.

MORE: 10 projects, 2 education options, 900 jobs coming to Glendale, other West Valley cities

He incorporated daily conversations with employees about making positive impact on customers, other team members and the industry overall. They established charitable initiatives, such as an annual drive that delivers more than 50,000 cases of water during the summer to the homeless, and rallying around veterans’ initiatives.

Goodrich also got Goettl involved in the community. A recent example: Goettl installed for free a new unit and ducting in the home of an elderly woman in Chandler who had been coping with an aged swamp cooler for the past 20 summers.

With the company culture rebuilt on a positive cornerstone, Goodrich saw the rest come together. Employees were motivated and excited to take service from the heavy lifting of installation and repairs to interactions with clients to a higher level.

“National companies are all about the money, so I took that out of the equation,” he said. “We stopped talking about the dollars and started talking about (how) did we make a happy customer.”

From there, Goettl was built back up one customer at a time. Since the ownership change, Goettl has grown more than 500 percent, Goodrich said. It has expanded into Tucson, Las Vegas and Southern California and generates in excess of $50 million in annual revenue, he said.

Stiff competition and a customer-first strategy

A solid product helps. Goodrich said the average air-conditioning unit runs 10-12 years. He sees 30-year-old Goettls that are running strong.

The business of keeping people cool or warm, depending on the season and part of the country, has become a crucial and big one. More than three-quarters of all homes in the United States have air-conditioners, according to the U.S. Department of Energy. Globally, the air-conditioning systems market is projected to be a more than $167 billion industry by 2024, according to the firm Transparency Market Research.

Competition is intense. Goodrich’s customer-first strategy may not be new, but it’s effective.

Goettl replaced Randy Pullen’s unit in 2016, and also evaluated his Phoenix home and broke it into cooling areas where little-used rooms don’t get cooled down. This has amounted to savings, Pullen said.

OTHER: Knight, Swift combine to create Phoenix-based trucking giant

It was the second unit that Goettl had installed for Pullen. The first was a brand that the company was considering carrying; it gave Pullen a nice offer to replace his old unit with this one to see how it worked. After three years, Goettl decided not to carry it and replaced it with a Carrier last year.

Pullen said all of the technicians have been professional, and he has been pleased with the service. He said they take photos and send them to Goodrich, so they know he is looking at the equipment and work. Everyone has showed up on time and the jobs have ended on time without overcharging.

“It goes back to the way Ken does business. He’s very customer-oriented and it comes from the top,” said Pullen, who met Goodrich through a business contact in 2011. “They do what they say their going to do, and they deliver.”

“People are proud to be part of Goettl”

Goodrich’s history with Goettl goes back much further than his four-year ownership.

He was 10 growing up in Las Vegas, where his father owned an air-conditioning company. One night, he had the chance to work with his dad on a job. His father asked him to hold a flashlight so he could see what he was doing. This instilled Goodrich’s interest and passion for the industry.

MORE ENTREPRENEUR NEWS: Phoenix beauty college founder goes from undocumented to successful entrepreneur

Incidentally, that flashlight shone on the first air-conditioner Goodrich saw up close. It was a Goettl — the brand that his father’s company specialized in. Goettl stopped making the units in 2007.

This inspired the radio ads that tout Goettl, the company today. Goodrich had replicas made of the old-style silver heavy-duty flashlights to give out to community members.

As Goodrich grew up, the air-conditioning company remained a big part of his and his family’s lives. Goodrich was 25 when his father died and left him in charge of the family business. Goettl was the only company that was willing to extend credit to the young, rookie owner thrust into business ownership.

“(Their) comment was, ‘We know you can do it,’” Goodrich recalled. “Without Goettl, we would not have been able to keep the family business going.”

Fast forward decades later to when the opportunity arose to purchase the company, he credited with keeping his father’s legacy going. Goodrich jumped at it.

“I am so proud to own Goettl because it meant so much to me. I know it’s heritage and quality products that have helped allow millions of people to live in this severe desert climate,” he said. “People are proud to be part of Goettl and what we’re doing.”

What: Goettl Air Conditioning

Where: 1845 W. First St., No. 108, Tempe 

Employees: 160 

Interesting stat: 86 percent of American households have air-conditioning, according to the U.S. Department of Energy. 

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Weird Furnace Noises You Should Listen for

Furnaces make all kinds of noises during operation. You’re probably familiar with the kinds of noises that your furnace tends to make. However, some furnace noises can indicate a problem with the system. If your furnace starts to make unusual noises, you should call for repairs as soon as possible. Let’s take a look at some common furnace noises that indicate repair needs.

Booming

If your furnace sounds like a cannon firing when it starts up, it probably means that you have a dirty burner assembly. Carbon particles build up on the furnace burner assembly over time, eventually clogging the jets and causing them to fire later than they should. When the jets finally do ignite, they burn through a lot of excess gas and cause a deep booming sound. Having the burner assembly cleaned should fix the problem. Best to do it quickly, though, as the longer the particles buildup the more likely it is that they will completely clog the assembly.

Grinding

Furnaces use air handlers to move air around the house. The air handler is essentially a large motor with a fan attached to it. The fan uses oiled bearings to cope with the friction generated during operation. These bearings wear down over time, however, which produces a loud grinding sound. If the bearings are not replaced in time, the air handler motor will overheat and burn out. Call for repairs as soon as you hear this sound coming from your furnace. It is far cheaper to replace worn out bearings than it is to replace a burned out air handler motor.

If your furnace is making any kind of strange noise, call Goettl Good Guys Air Conditioning. We offer a full range of furnace repair services.

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Do I Need Furnace Repairs?

Because we live in such a warm climate, a broken down heater may not elicit the same level concern as a broken down air conditioning system. As anyone that has lived here for a while can tell you, though, even our arid climate is not immune to the chill of winter. If your furnace needs repairs, then you definitely want to have them completed promptly.

Of course, in order to do so, you must ensure that you are able to recognize the signs of trouble that your furnace may exhibit. Here are a few tips to help you do so. Contact us the moment that you notice any of these issues in your home.

Strange Sounds

Now, a furnace is a forced air heating system. A forced air heater is not going to operate completely silently. There is a big difference between normal operating sounds, however, and alarming new noises.

A gentle whoosh as the system cycles on and starts distributing air is normal. Screeching, clanging, banging, or grinding sounds are not. Don’t ignore them just because the heater is still running – for now.

Odd Odors

When you run your furnace, you shouldn’t smell burning. It is very possible that you’ll smell a bit of burning when you first turn the furnace on for the season, as dust may be built up on the burners or electric heating elements. However, it should go away quickly.

If you continue to smell burning, or if you ever smell gas, schedule repairs immediately. You cannot put your comfort at risk by ignoring such problems. Dial our number when your nose puts you on alert.

Creeping Costs

Are your heating bills creeping higher and higher? You will see some fluctuation, obviously, based on how much you run your heater. However, you shouldn’t see big spikes with no clear cause.

If your bills seem like they’re getting a bit out of hand, just let us know. Your system may be getting old enough that efficiency is just starting to slip. It may be the result of a problem with a solution, though.

Schedule your heating services with Goettl Air Conditioning.

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Are You Going to Need a New AC This Year?

While we are still quite a ways off from the hottest weather of the year, there is no denying that the 70 degree days are giving us some glimpses of warm weather to come. The nights are still chilly, and you aren’t going to be retiring your heater for the year just yet. That being said, you may want to start thinking about your options if you’re planning on replacing your air conditioner this year.

It’s not a decision that you should rush, of course. We live in a very hot area for much of the year, so you want to be sure to choose your system carefully. Here are a few options to consider. Remember to schedule your AC installation or replacement with our team. 

Central Air Conditioners

This is the most common of all home cooling systems, and it may be what you’re using right now to cool your home. By removing heat from the air and then circulating that cooled air around the house via a system of ductwork, central ACs are not only very effective but also allow for prompt cooling. They are far more efficient than using multiple window units throughout the house.

Ductless Mini Splits

If you don’t have ductwork installed in your home, or if you are looking to avoid the use of air ducts due to potential problems with leaks, then a ductless mini split system may be right for you. You can cool different areas of the house to different temperatures, thanks to the use of independent blowers. You can also take advantage of heat pump technology to reverse the operation of the system and to use it to heat your home with great efficiency.

Evaporative Coolers

These cooling systems are great for our dry area. They use very little electricity, as no compressor is used. Instead, they force air through a soaked pad that not only cools that air, but which can help to humidify the house a bit as well.

Contact Goettl Air Conditioning with any questions that you may have regarding your air conditioning options. 

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Common Problems with Insulation

man-sits-in-front-of-fanThe heat of our summer seasons around here is legendary. Our winter weather is obviously far milder than the heat of summer, but we still have plenty of uncomfortably chilly nights during that time of the year. When you think of overcoming such discomfort in your home, your mind may immediately go to your heating and air conditioning systems. There is another important factor to consider, however, and that is your insulation.

Chances are that you don’t think about your insulation all that much. It’s not like it is going to suffer mechanical problems the way that a heater or an AC might, right? Well, this is true. That does not, however, mean that your insulation is always going to function properly or maintain its integrity indefinitely. Here are a few problems that you may encounter with the insulation in your home. If you suspect trouble with your insulation, be sure to give us a call right away.

  1. An Inadequate Amount of Insulation. This is a problem that we’ll sometimes come across with blown-in insulation (though certainly not when our team installs your insulation). If you have had trouble maintaining even temperatures throughout your home ever since having your insulation installed, or if your energy costs have always seemed higher than they should, it’s possible that your house want not outfitted with enough insulation to begin with. Insufficient amounts of insulation result in insufficient R-value levels, which denote the resistance to heat transfer offered by the insulation.
  2. Poor Installation Practices. Batt insulation, those fluffy pink rolls that most homeowners think of when the envision insulating materials, is still very commonly used. However, if misaligned or not installed directly against surfaces, your batt insulation is not going to provide the R-value specified by the product. We will always make sure that your batt insulation is installed correctly so that it gets off to a great start, and stays on that path.
  3. Degradation. Over time, it is possible that your insulation may degrade in quality. We don’t mean to suggest that problems with one’s insulation are always the result of shoddy service quality. It is possible that leaks in your home may damage your insulation with water. You may have an infestation of pests and varmints that damage your insulation. Whatever the case may be, though, it is always in your best interest to contact trained professionals immediately.

Is It Really That Big of a Deal?

You may not think that subpar insulation is really that big of a deal. After all, you are still able to heat and cool your home effectively, right? Well, there are a lot of negative consequences to ignoring signs of trouble with your insulation. For instance, you may put excess strain on your HVAC system as it struggles to maintain balanced temperatures throughout your home. That increases the risk of a breakdown. You may also be paying more than you should have to in order to live comfortably. We believe that you deserve better than that.

Schedule your insulation services with the pros here at Goettl Air Conditioning.

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Common Contributors to Poor Indoor Air Quality

allergens-from-natureAs soon as you hear the word “comfort,” your mind probably jumps right to your air conditioning system. We live in one of the hottest areas of the country, after all, so your home cooling system definitely plays a vital role in keeping you comfortable throughout the much of the year. Secondly, you may think of your heater. It’s used far less, of course, but is still important. If you are only thinking of temperature control when it comes to your home comfort, however, you are making a major oversight.

The quality of the air in your home must also be taken into serious consideration. Unfortunately, it frequently is not in many homes. There are many reasons as to why your indoor air quality may suffer. Here are a few examples, as well as some suggestions for boosting your indoor air quality.

  1. Pollutants from outdoors can make their way into your home, aggravating allergy and asthma symptoms. Plant matter is a common cause of such issues, along with grass clippings, etc.
  2. Do you live near a busy roadway? If so, the dust and dirt from a heavily traveled road could definitely lead to problems with reduced indoor air quality. You don’t want to have to keep your windows shut on a nice day to avoid the problem.
  3. Are you in a rapidly developing area? Are there new buildings being constructed near your home? The construction process can definitely take a toll on the air quality surrounding your home, and that can lead to issues indoors.
  4. General cleanliness is a major factor, as well. If you don’t keep up with vacuuming and sweeping, for instance, settled dust and dirt can be sent airborne with the basic day to day activities in your home.
  5. We all love our pets, but the fact of the matter is that your dog or cat could be one of the driving forces behind your low indoor air quality. From shedding fur to dander and more, pets really can drag down air quality.

So What Can I Do?

Obviously we are not going to tell you that you need to pull up your roots and move away from major roadways or wooded areas. We certainly wouldn’t suggest giving up beloved pets to avoid allergens in your home. So what can you do about it?

Simple, really. Just give us a call! Our indoor air quality specialists can outfit your home with the systems that you need in order to boost the quality of the air that you breathe. Just remember that no system is a cure-all solution. You may need a multi-pronged approach to really get the job done.

  1. Air Cleaners can be used in order to remove pollutants from the air in a more proactive way than basic air filtration. Electronic air cleaners can trap pollutants that may otherwise pass through filters.
  2. UV Germicidal Lights can be used in order to deal with biological pollutants. These are pollutants that are living microorganisms, capable of reproducing. Destroying them is necessary.
  3. Duct Cleaning is a service, not a system. Our technicians can thoroughly clean out your ducts in order to ensure that they are not distributing pollutants and allergens throughout your home.

Schedule your IAQ services with Goettl Air Conditioning.

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Why Choose a Dual Fuel AC System?

thermostat-risingAs far as summer heat goes, Arizona can be pretty brutal. While we don’t have to deal with the wet, heavy, and humid air that certain other locales do during the summer season, our dry heat can still be overbearing. That is why it is so important that you have a great air conditioner in place that will be able to take care of your cooling needs day after day, in a successful manner.

If you are in need of a new air conditioner, or if you are having a home built and the time has come to get the HVAC system in place, you should really consider the use of a dual fuel AC system. These systems are very unique, and have a lot to offer. We’ve got some information for you to keep in mind regarding the design and function of dual fuel systems, and we offer full services for dual fuel ACs including installation, repair, and maintenance.

Get Year Round Comfort and Great Efficiency

What exactly are you getting when you get a dual fuel air conditioning system installed on your property? Well, you’re getting two different HVAC systems: a gas furnace and a heat pump. Why would you want to buy two systems at once, though, especially when a heat pump offers year round comfort anyway?

It is true that a heat pump can both heat and cool your home, and you can certainly get away with using just a heat pump in order to keep your home comfortable throughout the year. It is also true, however, that as efficient as heat pumps may be, they are not always at their most efficient in every situation. In truth, there are circumstances in which a gas furnace may operate more efficiently than a heat pump in heating mode.

So Why Not Just Use a Central AC and a Gas Furnace?

Because, for the most part, the heat pump will be the more efficient heating option. There is a bit of a misconception about heat pumps that they cannot handle heating when the temperature outside drops below a certain point. This isn’t really true, as modern heat pumps are actually effective in colder temperatures than we ever even experience. While the performance may not really suffer, however, efficiency can and does.

Remember, heat pumps run on electricity, and electricity is expensive. Because they use electricity to transfer heat, rather than to generate it, heat pumps heat homes very affordably. When the temperature falls too much, though, and the heat pump starts using more and more electricity to transfer heat effectively, it starts to cost more to run. That is when the gas furnace in a dual fuel system kicks on.

The switch is automatic, and the system will switch back to the heat pump when it is the more efficient option automatically, as well. This ensures that you have the most effective and efficient heater running at all times, and still leaves you with the dependable cooling power of the heat pump as well.

If you have any questions or want to schedule dual fuel system services, contact Goettl Air Conditioning anytime.

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What Exactly Is a Swamp Cooler?

man-with-electric-fanWe live in a very hot climate, obviously. That means that you not only need a great air conditioner that will reliably cool your home, but you also want one that won’t cost too much to run. After all, you don’t want to be draining your budget just to live comfortably.

Because we also live in a very dry climate, though, you really don’t want your air conditioner drying out the air in your home further. During the cooling process, as refrigerant evaporates and draws heat out of the air, moisture condenses and is drained away by a traditional AC. How do you prevent your air from drying out excessively? You could use a humidifier, or you could use an entirely different cooling process — one that actually helps you to add humidity to the air.

How Does It Work?

Very simply, actually. Unlike a traditional central air conditioner or heat pump, an evaporative, or swamp, cooler does not rely upon a refrigeration cycle in order to remove heat from the air in your home, disperse it outdoors, and recirculate cooled air throughout the house. In fact, the evaporative cooler shares more in common with a humidifier than it does with a traditional AC, to a certain degree.

Ideal for climates like ours where humidity levels tend to be low, an evaporative cooler actually cools air coming into the house by releasing humidity into it. Air is drawn in from outdoors, and is passed over water-saturated pads in the cooling system. This causes water to evaporate into the air, cooling it by 15-40 degrees in the process.

Great Energy Efficiency Awaits!

Because there is no refrigerant cycle to facilitate, swamp coolers use far less electricity than traditional air conditioners do. Keep in mind that you are only going to get the most efficient and reliable performance possible from your system if it is of the right size for your home, installed properly, and regularly serviced. Due to the element of water in the cooling system, evaporative coolers actually require more maintenance than standard central ACs.

Pads have to be replaced, generally at least twice throughout the cooling season. There are filters that will have to be replaced, a reservoir to clean, and a pump that will need to be kept in prime working condition. You should also remember that not all swamp coolers are as efficient as others. The process is inherently efficient, but newer, two-stage models using a pre-cooler are even more effective and can save you more energy.

So Too Does Great Indoor Air Quality!

When you run a swamp cooler, you actually need to leave your windows open a bit in order to bring in fresh air that can be passed through the cooler. When you compare this to the operation of a central AC, which will usually lead homeowners to seal up their homes to conserve energy, the advantage in terms of air quality is clear.

Not only will a swamp cooler keep your home cool and comfortable efficiently, but it can also keep the air well-humidified and of a high quality. They’re not right for every home or situation, naturally. If you think that you could benefit from the use of an evaporative cooler, though, be sure to give us a call and have the job done right.

Contact Goettl Air Conditioning with any questions that you may have. 

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What Does Ice on an Air Conditioner Mean?

thermostat-going-redIn certain parts of the country, there is still snow on the ground (or even in the forecast!). In other parts of the country, signs of warmer weather are becoming more apparent, though the real hot temperatures are still a ways off. Here in Arizona, though, we’re already seeing temperatures in the upper 70’s, or even the mid to high 80’s!. Our air conditioning systems often get a much earlier start than those in other areas, which is exactly why it is so important that you have yours tuned up and ready for action sooner rather than later.

Now, routine air conditioning maintenance is definitely the best way to keep your AC up and running properly. The truth of the matter, though, is that even the best air conditioners that are the most diligently maintained are not going to function 100% reliably. No mechanical system will. The best thing to do is to learn the warning signs of problems, so that you can schedule prompt air conditioning repairs. One issue that you may encounter is ice building up on your system.

Ice on the Evaporator Coil

You may not have much cause for checking in on your evaporator coil. However, it is actually very beneficial to do so every now and then. You may not feel comfortable cleaning your evaporator coil on your own — which is something that we are happy to do for you — but peeking into that air handler from time to time means that you can catch signs of icing over early on.

Your evaporator coil is the point at which refrigerant is evaporated, hence the name. The evaporation of your refrigerant allows for the removal of heat from the air within your home. If there is ice on your evaporator coil, then it will impede this process, causing your system to overwork itself in trying to cool your home. That is why it’s a problem — but what causes the icing?

If it is your evaporator coil that’s iced over, it could be something as simple as a dirty air filter. You could also have blower fan problems. How does  this cause icing? By restricting airflow. If there is not enough hot air moving over the evaporator coil, then the coil can get too cold. When that happens, the condensation that collects 0n the coil before being drained down the condensate drain/pan assembly can freeze over. The thicker the ice gets, the more insulated the coil, so this is something of a self-perpetuating problem.

BONUS PRO-TIP!

Air conditioners do not use water in their operation (other than swamp coolers, which don’t use a refrigerant cycle). If you have a central AC or heat pump, and see water surrounding your indoor unit, it could be ice melting off of your evaporator coil.

Ice on the Condenser Unit/Refrigerant Lines

If you have ice on your outdoor unit, you’d probably be surprised considering just how hot the air outside is. Obviously, this is an abnormality. Ice on the outdoor unit, along with frost or ice on the refrigerant line themselves, will generally indicate a refrigerant leak. Basically, having too little refrigerant in the system is going to lead to issues with the heat transfer process, which can cause this icing. You may also have a refrigerant leak if your evaporator coil is iced over, though it’s not as immediately obvious and would likely be accompanied by these other points icing over.

Allowing your system to run when it’s icing over can lead to serious strain on your AC, particularly on your compressor. With weather as hot as ours, that is just inviting catastrophe to your system. Don’t let your system overheat and burn out. Contact us to have the problem resolved immediately.

Goettl Air Conditioning is here for all of your air conditioning service needs.

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